Employer branding is no longer just about inspiring campaigns or attractive messages. In reality, it is built day by day through interactions, decisions, and the way the organization’s culture is experienced in practice, not just declared. Employees seek transparency, authenticity, and an environment where the communicated values are truly upheld. This is the real challenge for HR and leadership: how to turn culture into a real experience, not just a slogan.

On October 3 2025, at the JW Marriott Hotel in Bucharest, the 15th edition of the Employer Branding Conference will take place, highlighting the daily challenges faced by HR specialists and leaders who build authentic employer brands. From managing the expectations of a diverse workforce to aligning leadership with declared values, each session will address real situations and practical solutions.

Renowned professionals from leading companies will transform complex topics into accessible and relevant discussions for the audience. Joining us on stage will be:

- Ionela Sulugiuc (Director National de Resurse Umane, Lidl Romania)

- Rebecca Reffell (Head of Strategy, Havas People)

- Mike Hanbidge (Head of Employer Brand, Blackbridge Communications Ltd)

- Claire de Souza (Co-Founder, The EB Space)

- Alina Grozescu (Founder & CEO, Wellington)

- Roxana Curelea (Head of Global Rewards & Performance, Allianz Services)

- Marius Ciurariu (HR Director, Provident)

- Alina Ghita (Group HR Director, Lactalis Romania Group)

- Sinziana Muresan (Human Resources Director, Emerson Romania)

- Alina Stan (HR Manager Romania & Bulgaria, Beiersdorf)

- Georgiana Gotia (Bradescu) (Employer Branding & HR Communications Coordinator Automotive Romania, Continental)

- Diana Trasnea (Employer Branding Senior Specialist, Bosch Romania)

- Loredana Vatavoiu (Director Marketing & Comunicare, Up Romania)

- Mirela Tanase (Senior Partner – Strategy & Consultancy, Exploratist)

- Bogdan Badea (CEO, eJobs Group)

- Andreea Oancea (Senior Marketing Manager, OLX)

- Ioana Rosiu (Comunication & Development Team Manager, Bosch Romania)

- Raluca Dumitra (Head of Marketing, eJobs Group)

Employer Branding Awards 2025

The Employer Branding Awards 2025 features 159 entries across 19 categories, reflecting the breadth and complexity of projects in this field. These entries will be evaluated by a jury of professionals with expertise in HR and employer branding, who will assess each initiative in terms of impact, relevance, and innovation. You can consult the list of nominees here.

The autumn edition of the Employer Branding Conference 2025 is organized by Evensys, in partnership with Lidl Romania, Wellington, Bosch Romania, Continental Romania, Allianz Services, Up Romania, Provident, eJobs, Exploratist, OLX, Lactalis Romania, Bolt Business and Tchibo Coffee Service.